Rana Yousry, the distinguished businesswoman named Woman Entrepreneur of the Year 2019, a partner at the Global Entrepreneurship Network 2022, and the winner of the first prize at the Arab Fashion Council Season 6, La Mode à Beyrouth. She is a recognized member of the Dubai Design & Fashion Council (DDFC) and the Swarovski Creative Center. With over 8 years of experience in fashion business coaching with organizations like GEN Egypt, ILO, and Entreprenelle, Rana Yousry is the founder and creative director of ASORY, ANZO, and ASORY Jewelry. She is also the co-founder of the Future Fashion Maker (FFM) initiative.
Rana’s journey in the fashion world began at the age of 12 when she learned couture in her school activities with boundless passion in her eyes. Fashion became her self-expression; she started designing her dresses, drawing inspiration from everything around her. Graduating in engineering with a major in project management, she developed a mindset of unlimited imagination and creativity, combined with structured thinking always seeking strategies and methodologies. Enhancing her field experience, Rana pursued two intensive diplomas in fashion designing and the fashion production industry, alongside a fashion designing internship with “Marc Jacobs” and “Tony Ward Couture.” She continuously developed her business skills and fashion platform, obtaining Dubai Design & Fashion Council membership and several business and fashion memberships, mentorships, and courses by DVF and the Business of Fashion (BOF).
Her personal vision aims to create a clean environment through fashion. To achieve this, she completed a course in upcycling fashion designing at the Upcycle School of Fashion in New York. Rana Yousry was mentored by the Oscar-nominated costume designer Alexandra Byrne, the buyer and consultant Elizabeth MacHale, Marketing Communication Guru Dr. Galal Zaki, Dr. Billa Bahandari recognized by fashion designers Yanina Couture, Tony Ward, and Fouad Sarkis, and H.H. Princess Noura bint Faisal Al Saud.
She became the first Egyptian designer to dress the daughter of billionaire Bill Gates, Jennifer Gates, for her wedding. She is a strategic partner to the Global Entrepreneurship Network (GEN) in 2022 and the first fashion house in Egypt to consider the pandemic and create a fashion for a cause movement. Rana’s fashion house was the first Egyptian fashion house at the Riyadh Arab Fashion Week and a strategic partner for the Entreprenelle Fashion project program. She leads the technical and vocational development program in Egypt and became the first emergent fashion house to present at the Dubai Arab Fashion Week finale show at the Queen Elizabeth boat. ASORY won the Best Fashion House Movie Award at the Arab Fashion Week and was recognized by Princess Noura bint Faisal Al Saud. Rana is the strategic sponsor for all shows of “L’azurde” jewelry and won the first prize for La Mode à Beyrouth Cairo, recognized for her fashion industry initiatives by the Dubai Design and Fashion Council.
