Heba, the innovative spirit and exceptional analyst, is a successful expert with over 15 years of experience in top companies. She has excelled in achieving revenue, profit, and market share growth objectives in startup, turnaround, and rapidly changing environments for global direct-to-consumer markets. Highly skilled in building brand and business strategies, product management, and developing data analytics to increase customer acquisition and loyalty, she also excels in formulating product innovation pipelines. An analytical mind, she adeptly analyzes global trends and market conditions to discover new business opportunities. With a background in engineering and business strategy administration, she holds a Master’s degree from Cardiff Metropolitan University, UK, earned in 2021, in addition to a Marketing and Professional Digital Career Certificate from the American University in Cairo.
