Basel is an experienced leader with a rich history of steering companies towards sustainable growth, expansion, and transformation. His expertise lies in crafting and executing visionary strategies encompassing business scopes, commercial activities, products, services, cost structures, and financing across a spectrum of organizations, ranging from startups to international giants, including government entities.
His diverse industry experience spans both consumer and industrial sectors, such as telecommunications, consumer goods, express mail, engineering industries, and household commodities. Basel has worked with renowned institutions and corporations like Vodafone, Philips, Nivea, Etisalat, and the Egyptian Postal Service, as well as several major international and Egyptian companies.
Basel possesses a profound entrepreneurial background, having founded, nurtured, and sold numerous companies operating in fields like consumer goods development, distribution, and digital marketing.
His educational journey includes a Bachelor’s degree in Business Administration from the College of Foreign Trade, a Master’s in Business Administration from the Arab Academy for Management, and advanced studies in leadership, strategy development and execution, retail management, and performance management from esteemed global institutions like the London Business School, IMD, and the American Management Association. Basel is a certified leadership assessor by SHL, a behavioral cognitive coach accredited by the Achology Institute, and a certified CBT practitioner.
