Amira is an expert in aligning sustainability and communications for development with an organization’s vision and values. With over 20 years of professional experience, she has significantly contributed to improving corporate image, policy planning, and strategic branding. Her strong background in media/public relations, coupled with her longstanding collaborations with government organizations, international corporations, and NGOs, reflects her dedication to advocating for their goals in alignment with the UN Sustainable Development Goals 2030. Amira is a passionate advocate for gender and development issues, and her expertise includes planning, day-to-day communication management, development of public outreach products, reputation management, strategic branding, editing of reports in Arabic and English, copywriting, proofreading, and translation for corporate brands and development organizations.
Amira has worked closely with USAID, EU projects, UN agencies, governmental counterparts, and multinational organizations. This experience has enhanced her crisis management skills within the context of the UN Sustainable Goals and enriched her understanding of UN, EU, and USAID visibility guidelines.
Amira’s work extends to various esteemed entities, including the Ministry of Planning and Economic Development, Ministry of Health and Population, Ministry of Education, Ministry of Social Solidarity, Ministry of Environment, Ministry of Investment and International Cooperation, Centre of Public Mobilization and Statistics, National Council for Women, and National Council for Population. She holds a Bachelor of Commerce & Business Administration with a major in Business Administration from Helwan University, English Section, class of 2000.
