Tarek El Dakhakhny

Tarek brings over 25 years of commercial experience in the hospitality and FMCG sectors, spanning Egypt and the GCC region. He is a collaborative team player known for his extensive exposure, exceptional communication skills, and unwavering work ethic. Tarek has a passion for business development and the creation of commercial propositions that offer a competitive edge.

Accomplishment Highlights:

• Spearheaded market assessment, brand portfolio selection, and the application of tech solutions for a ghost kitchen project in Riyadh, KSA. Oversaw the fit-out process and manpower.
• Successfully secured acquisitions for over 21 new Cilantro locations in 2021 and skillfully negotiated rent waivers during the challenging times of the Covid pandemic, resulting in rent savings exceeding EGP 5 million.
• Re-established and strengthened business relations with EIEC (EGP 5 million annual business) and ensured the execution of Cilantro kitchen at the American University in Cairo.
• Introduced innovative catering, corporate catering, and coffee break packages.

Relevant Courses:

• Scaling Up “Verne Harnish’s best-selling book,” Oct ’19
• Chili’s “Culture of Accountability,” Jan ’16
• Chili’s “Big Rocks,” Jan ’13
• “Americana Marketing Collage” Seminar & Workshop, LOGIC, Sep & Nov ’05
• “Strategic Control” Seminar, Americana, Oct ’04
• “Marketing & Strategy” Seminar & Workshop, Americana Oct ’04
• “Managing Distributors Effectively” Workshop, LOGIC, Mar ’02
• “Self and Time Management” Seminar, MERC, Oct ’01
• “Professional Selling Skills” Seminar, Philips, Jun ’01
• “How to Make Powerful Presentations” Seminar, MERC, May ’01
• “Integrated Marketing Communication” Seminar, AUC, Oct ’97
• “How to Create a Marketing Strategy” Seminar, AUC, Apr ’97