Halim Waheeb Abu Saif is a Strategic Communication Consultant and Trainer with over thirty years of experience in public relations, marketing, strategic communication, promotional presentations, event management, and extensive expertise in planning and managing campaigns for both international and local clients in Egypt and the Middle East. Over the course of his professional career, Halim has overseen communication activities for some of the world’s most renowned companies and brands as a strategic communication expert.
He also boasts a lengthy and diverse background in planning and executing communication strategies, events management, and managing relationships with various media outlets. Halim is a certified trainer who conducts intensive training courses in crisis management, media interviews, reputation management, and crisis management.
Halim Abu Saif is a certified trainer by the Chartered Institute of Public Relations (CIPR) in London. He began teaching public relations at the American University in Cairo (AUC) and Misr International University (MIU) in 2001. Recently, he has started teaching public relations and integrated marketing communication strategies at the British University in Egypt (BUE).
In 2011, Halim Abu Saif was appointed as a communication consultant to the Prime Minister and the Egyptian government. He supported the Prime Minister’s office as a media training expert, primary message developer, reputation management advisor, and crisis management consultant, and he continues to provide communication consultations to various ministries in the Egyptian government.
Halim currently serves as a Senior Consultant for RADA Public Relations in Egypt (RADA) at www.rada.com.eg and Fekra Communications FZ-LLC in the United Arab Emirates (Fekra Communications FZ-LLC) at www.fekracomms.com. He provides strategic communication, public relations, crisis management, public relations, and relevant training courses and workshops. Under Halim Abu Saif’s management and guidance, RADA Public Relations (RADA) received the award for the Best Public Relations and Communication Agency in Egypt and Africa from Global Brands magazine in August 2019.
